The group Save Madison Valley has published an open letter to PCC Natural Markets to start a dialogue with the company about a giant development that is being planned in the neighborhood to house a PCC store. The group asks the company to “advocat[e] for a more responsible building that is in line with the values that you as a cooperative have until now demonstrated in your business.”
This building is misplaced because of its scale and scope, its impact on the area, and it is disrespectful of the community. It works only in so far as an attempt is being made to squeeze every possible dollar out of the property on the backs of the surrounding neighbors and the larger Madison Valley community.
This does not sound like the kind of project that PCC would choose to be associated with. You are now in the position where you appear to be supporting (even driving) the building of an “anti-green” building that the vast majority of the community thinks will change the character of the neighborhood in significant and negative ways.
The letter proposes specific solutions to bring the building into scale with the surrounding neighborhood, and it invites the PCC Board to visit and talk with members of the community.